Executive Team

Christina Iannuzzi is the CEO of LEBUL, bringing 25+ years of experience in fashion, entertainment, and content innovation. She has worked with global powerhouses such as BMW, Sony, Microsoft, and Toshiba, leading brand activations, audience engagement, and creative strategy.

Previously, as VP of Marketing & Communications at the Hollywood Chamber of Commerce, she led initiatives that elevated the Hollywood Walk of Fame and Hollywood Sign. She also co-founded UCA Media Group, collaborating with Sony Pictures Entertainment, Columbia Pictures, and Porsche on high-profile entertainment and marketing initiatives. Read More

Crystal Marroquin is the COO of LEBUL, bringing 15+ years of expertise in operations, brand development, and creative direction. She has worked with global brands such as BMW, Hilton, SKIMS, Covergirl, and Forever 21, driving brand innovation and market expansion.

Her strategic leadership has launched and revitalized major brands, blending business strategy with creative storytelling. As a creative director, her work has been featured in Vogue, People Magazine, and The Knot. Read More

Aaron Criswell is President of Scripted Entertainment at LEBUL, bringing 25+ years of entertainment industry expertise. Previously, he served as Vice President at Appian Way Productions, Leonardo DiCaprio’s production company, where he played a key role in films like The Wolf of Wall Street, Red Riding Hood, and The Ides of March.

His career includes collaborations with Hollywood’s most esteemed filmmakers, including Ridley Scott, Martin Scorsese, Steven Spielberg, and Kathleen Kennedy. Before Appian Way, he was a Creative Executive at The Firm, contributing to films such as Max Payne, Unstoppable, and Bride Wars. Read More

Reese Van Allen is President of Unscripted Entertainment at LEBUL, bringing 20+ years of experience in scripted and unscripted television. She has developed and produced critically acclaimed shows for major networks, including HGTV’s Farmhouse Fixer (Critics’ Choice Nominee, 2024), Houses with History (Realscreen Nominee, 2022), and Roku's Honest Renovation with Jessica Alba.

Before joining LEBUL, Reese worked in scripted television at Fox Television Studios, contributing to hit shows like Malcolm in the Middle, The Bernie Mac Show, and The Hughleys. She later transitioned into unscripted content, producing for networks like HGTV, VH1, E!, and the Travel Channel. Read More